Taking Advantage of Holiday Marketing

29-02-2024 03:51 PM Comment(s) By Marsya

Why do you have to plan your holiday content a year ahead and how?

The holidays are a busy time for everyone, especially businesses. Customers are out shopping for gifts, holiday gatherings, and businesses planning for holiday merchandises. This is the perfect time to increase your brand awareness, reach new audiences, and engage customers.

Plus, holidays are usually on fixed dates; so you can plan your social media calendar way ahead!
Our social media calendar on Zoho Social

Our scheduled posts on Zoho Social

Four tips for holiday-inspired social media posting.

1. Touch their emotions

The holidays bring out strong feelings in people. Take advantage of these emotions to make campaigns that connect with what your business is all about: your main services, products, and what your brand stands for.

2. Be friendly

Pay attention to people who mention your brand, or simply put, BE FRIENDLY. Connect with them, monitor conversations, and so on. All of these actions can help you understand your brand's position in the community. The holidays are a time when you can build deeper and more authentic relationships with your customers by appealing to the human side of your business.

3. Build relationships

Shift your focus! Selling should not be your top priority now, remember that building a strong brand reputation is crucial for long-term success. Take advantage of the holiday season to be active on social media that reflects your values, personality, and appreciation for your customers.

4. Impactful story-telling

Holidays are the best time for you to share natural stories to get more people seeing and watching your content. This is the time to boost your creativity! Those short/not-so-long videos, impactful copywriting could be your strategy. It's a fantastic way to show-off your brand's personality and make yourself different from other businesses.

In conclusion, planning your holiday content well in advance is essential for maximizing your marketing efforts and capitalizing on the opportunities that the holiday season brings. By utilizing social media planning platforms like Zoho Social and implementing strategies such as emotional connection, friendliness, relationship-building, and impactful storytelling, you can effectively engage with your audience, strengthen your brand reputation, and differentiate yourself from competitors. 

Remember, the holidays present a prime opportunity to showcase your brand's personality and values while fostering deeper connections with your customers. So, don't wait any longer – start planning your holiday social media content now and set yourself up for success!


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