Zoho Partner Malaysia | Aplikasi - Blog #SalesIQZoho Partner Malaysia | Aplikasi - Blog #SalesIQhttps://www.aplikasi.us/blogs/tag/salesiqFri, 01 May 2026 13:30:14 -0700http://zoho.com/sites/<![CDATA[[Case Study] Behind Carsome's Struggle]]>https://www.aplikasi.us/blogs/post/Carsome-Behind-Carsome-StruggleExplore Carsome's data challenges as they navigated a complex CRM system treating each customer interaction separately, complicating service delivery and analytics.Discover how Carsome transformed this into an efficiency blueprint, emphasizing the quest for seamless integration and precision..]]>

Carsome

Automotive Sales Industry

Business Case At Glance

Carsome encountered a significant challenge in retrieving historical client data, magnified by a specialized CRM module that treated each customer interaction as a distinct entity and not linking it back to any specific customer record, complicating service delivery and made it impossible to churn out meaningful demographical analytics.

Additionally, the integration of their old and new databases within the CRM system posed another obstacle, resulting in a cluttered database and complicating the consolidation of information. The challenge for Carsome extended beyond acquiring the right tools; it involved finding a seamless integration method to ensure operational smoothness.

Therefore there is a need for a solution that can help keep things organized and make it easier to look back at past information, which is especially important for big companies.The key is for the system to handle these challenges, making sure that keeping track of interactions and people's information works together smoothly. It's like a careful dance, and when done right, it turns managing information into a smooth and organized process.

Company Background

In the dynamic landscape of the automotive sales industry, one name stands out prominently which is Carsome. For over six years, this avant-garde company has been revolutionizing the used car subsector. Established in 2015, Carsome has etched its mark as a formidable player in the market. In 2017, the company expanded its operations across Southeast Asia, a move that underscored its growing regional presence. Not content with the status quo, Carsome made waves in 2020 by acquiring major competitors, iCar Asia, and 2ndLease, cementing its position as a dominant market force.

At the heart of Carsome's operations lies a mission to simplify the complexities of buying and selling used cars. The company's core values, built on transparency, trust, and innovation, define its commitment to delivering an exceptional customer experience. Carsome offers a comprehensive suite of services, encompassing inspections, certifications, and a digital marketplace for pre-owned vehicles. Their commitment to quality and reliability ensures that every car that passes through their platform is thoroughly vetted and backed by a warranty, giving customers peace of mind.

While the company website provides a detailed roster of key leadership personnel, one noteworthy figure is Co-founder and CEO, Eric Cheng. His visionary approach and leadership have played a pivotal role in steering Carsome toward its current success. With a steadfast commitment to their mission and values, Carsome continues to be a driving force in the used car industry, offering innovative solutions and trustworthy services to customers in Southeast Asia and beyond.

The Challenge

One of the foremost problems that Carsome faced was the inability to access historical data of a particular client. This issue stemmed from the fact that they had a custom module in their CRM system that created each old customer as a new entity, rather than connecting them to their existing records. Thus, this resulted in a situation that made it impossible to see old conversations and past deals making it tough to give top-notch services to customers.
Furthermore, Carsome faced a formidable challenge as they tried to integrate their old database with the new one within their CRM ecosystem. The failure to establish a seamless connection between the two databases created a disconnect that impeded their ability to gain a comprehensive view of their clients. This not only made it difficult to consolidate information but also led to a cluttered database. 

These two problems contributed significantly to their inability to produce any meaningful customer-centric analytics which is pivotal in driving strategic decision-making. 

Adding to their list of conundrums was the sheer volume of data that required migration. Carsome found themselves wrestling with the task of splitting this colossal chunk of data into separate modules, all the while ensuring that they were linked together for historical data preservation. They needed to put all the pieces together in the right way, but it was really tricky, and they didn't have all the right pieces to the puzzle.
Apart from their CRM tribulations, Carsome also confronted hurdles when they attempted to develop and embed their live chat support widget into their mobile applications. This was a two-fold challenge.  Firstly, they lacked clear and comprehensive directions to navigate this intricate process. Secondly, the absence of appropriate resources, both in terms of human expertise and technical support, further complicates the issue. The absence of a well-defined roadmap delayed their progress in enhancing their mobile applications with the live chat support widget, which had the potential to significantly improve customer engagement.

Finding the Solution

To solve these problems, Carsome knew they needed a smart plan. They realized that just using technology wouldn't be enough. Fixing these issues meant careful planning, getting help from experts, and being creative with new ideas.

Regarding the issue of historical data within their CRM system, our proposed solution involved a substantial revamping of their data management procedures. The recommendation was to implement a rigorous data entry system, emphasizing consistency and accuracy. This required a concerted effort to ensure that all customer data was entered uniformly and accurately into the CRM, eradicating the creation of redundant records. Additionally, a robust data linkage mechanism was established to amalgamate customer records over time, not only thwarting data duplication but also furnishing a holistic view of customer interactions.

In addressing the challenge of integrating old and new databases, Carsome sought us as the experts of CRM who could bridge the gap seamlessly. We devised a strategy for the smooth migration of the old database into their CRM while safeguarding data integrity and averting duplication. This strategic collaboration allowed Carsome to unify its data sources, optimizing operational efficiency and paving the way for more streamlined data management.

Facing the complexity of organizing data, we took a systematic approach where we migrated their data into relevant groups and used a strong tagging system. This method made it much easier for them to track each customer's history and connect related parts. As a result, not only was the improvement in data organization clear, but it also helped make better decisions based on complete information.

Facing challenges in adding the livechat widget to mobile apps, Carsome decided to be proactive. They need an appropriate resources, both in terms of human expertise and technical support. This combined effort could help them overcome the problems and offer a smooth experience to customers on their mobile apps, making their customer interactions even better.

Implementation and Results

A web untangled.

The issue arised when they had a custom module in their CRM system that created each old customer as a new entity, rather than connecting them to their existing records.The implementation process involved the introduction of key modules to enhance their operational efficiency and customer interactions.The focal point of this initiative was the introduction of the contacts and deals module, a strategic move to streamline the tracking of interactions. In this approach, each interaction was designated as a deal, and these deals were linked to the respective contact. This meant that every contact could potentially have multiple deals, reflecting the frequency of their interactions with Carsome. The system was designed to create a new deal and link it to an existing contact when a new interaction occurred. In cases where no existing contact was found, a new deal would be created.

Decluttering 700,000 of data.

Not only that, Carsome faced a formidable challenge as they tried to integrate their old database with the new one within their CRM ecosystem.The magnitude of this digital overhaul became evident during the migration of data. A staggering 700,000 records needed to be meticulously decluttered and migrated into the new modules. This intricate process required a meticulous separation of data into contacts and interactions, turning one massive dataset into two distinct databases which is contact and deal database. The complexity escalated as each interaction had to be linked back to the corresponding contacts, demanding a delicate balance between data organization and historical continuity.

Despite the challenges, the team successfully navigated this complex data migration exercise. The process involved linking the deals back to the contacts module, a feat that required meticulous effort and attention to detail. Through strategic implementation, we had seamlessly integrated their historical data into the new digital infrastructure, setting the stage for enhanced operational insights.

Right guidance leads to straight path.

Lastly, Carsome also confronted hurdles when they attempted to develop and embed SalesIQ support widget into their mobile applications. To ensure a smooth transition and ongoing support, routine weekly sessions were established. These sessions served as a platform for collaborative discussions and Q&A, providing a direct avenue for problem-solving. The proactive engagement of the team not only facilitated immediate issue resolution but also allowed for the conveyance of critical messages to Zoho when needed. As a result, Carsome successfully incorporated SalesIQ widget into their mobile applications, marking a significant milestone in their digital journey.
Book free demo now!
Visit the support centre

What apps have been deployed

  • Zoho CRM

  • Zoho SalesIQ

What our client says about our service?

Working with Aplikasi over the past 5 months has been an absolute delight. They have seamlessly implemented different Zoho applications tailored to our business and offered feedback on different use cases. What sets them apart is their unwavering commitment to understanding our unique challenges and pain points. Aplikasi immerses themselves in our problem statement and works tirelessly to provide effective solutions using Zoho, highlighting the flexibility of the Zoho ecosystem in the process. Their expertise and dedication have transformed the way we operate, making us more efficient and productive. I wholeheartedly recommend Zoho as well as Aplikasi to anyone seeking tech implementation partners in Malaysia who truly care about their clients' success.

- Carsome

]]>Fri, 17 Nov 2023 18:14:21 +0800<![CDATA[[Case Study] HRDCorp: Customer Service Automation]]>https://www.aplikasi.us/blogs/post/HRDCorp-Customer-Service-AutomationZoho Desk was used merely as a database to keep all the tickets and to reply to them as well. However, when hundreds of tickets are coming in a day, it became too overwhelming for its service agents to keep track of the tickets..]]>

HRDCorp

Human Capital Development

Quick Read

Problem Statement

  • Not enough agents to handle tickets, resulting to bad customer satisfaction
  • Manual ticket transfer between departments which takes too much time and oversight
  • No convenient channel to reach actual agents
  • Unsystematic Knowledge Base management

Proposed Solution

  • Ticket automation to transfer between departments
  • Automatic replies in ticket management
  • Proper catelogue management for Knowledge Base
  • A chat tool to enable customers to reach actual agents

Implementation and Results

  • Auto-reply and convenient ticket transfer improved reply and resolution time.
  • No tickets are left to be uncategorized and unaccounted for.
  • Easier navigation and access to information for HRDCorp's customers.

Read the full case study here

Business Case at a Glance

HRDCorp has been using Zoho Desk to handle hundreds of tickets a day, but unfortunately, it has not been used to its full capacity. Although agents do have a place to look at all their tickets, no defined process was in place, and thus there was no automation possible that could have helped ease the burden on the support agents.

Company Background

HRDCorp is a government-linked company (GLC) in Malaysia that manages and promotes human capital development through various channels, methods, and events. When a company reaches a certain size in terms of the number of employees, they're required to be registered with HRDCorp and will be obligated to contribute a fraction of their revenue. In return, HRDCorp provides resources and means to improve the skills of the employees. Having said that, HRDCorp is a large organisation and is constantly addressing the issues and concerns of its contributors.

The Challenge

Zoho Desk was only used as a database to keep track of all the tickets and respond to them. However, when hundreds of tickets come in a day, it becomes too overwhelming for the service agents to keep track of them, which leads to unattended tickets. That, in turn, leads to unsatisfactory service quality, as seen by the contributors.


The agents are also faced with issues where they are overwhelmed with direct calls from employers and employees alike. More time spent answering calls means fewer issues that can be addressed per day. Most of the issues are solvable by referring to existing articles in the knowledge base.

Finding the Solution

As such, our focus when trying to solve this issue is on simplifying some of the processes, defining them, and taking a load off of their shoulders in general. Because HRDCorp cannot afford to have downtime, we do have to keep that in mind when offering our consultation and finding the best possible solution.

Implementations & Results

The first thing that we did was make clear distinctions between the numerous departments in the organisation and define teams in each of the departments. Then, an automation is being put in place to automate ticket assignment according to the defined criteria. This eliminates the need for the agents to do it manually, a task that consumes a lot of time, more so when the agent is relatively new.

Then, we implemented blueprints so that everybody, regardless of their role, could know what they had to do as instructed by the system. This allows less time for training agents and memorising the steps as the system has dictated what must be done step by step.

We make use of the Knowledge Base in Zoho Desk and integrate it with SalesIQ, where we built a chatbot that would entertain the visitors by default when they visit HRDCorp's website. This has reduced the agents' interaction time with the visitors considerably. This means that they can focus their resources on doing more important things.

Book free demo now!
Visit the support centre

What apps have been deployed

  • Zoho Desk

  • Zoho SalesIQ

What our client says about our service?

Aplikasi has been extremely helpful during the implementation period and they provide superb support. They have been supportive and accommodating, and this is especially crucial as we can't afford to have any downtime whatsoever.


- HRDCorp Team

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